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MessagePosté le: Mar 11 Oct - 12:24 (2016)    Sujet du message: Marketing Myopia Definition Pdf Download Répondre en citant




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Marketing Myopia Definition Pdf Download

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In...short,...the...managements...of...the...new...glamour-growth...companies...tend...to...favor...business...activities...that...lend...themselves...to...careful...study,...experimentation,...and...controlthe...hard,...practical...realities...of...the...lab,...the...shop,...and...the...books....A..Self-Deceiving..Cycle...The...prospects...were...similar...to...those...the...industry...now...holds...for...gasoline...in...other...parts...of...the...world....(1979)...It....was....itself....a....runaway....substitute....for....the....product....it....so....triumphantly....replaced.....For..Detroit..is..mainly..product..oriented,..not..customer..oriented...By...all...the...logic...of...the...situation,...the...oil...companies...themselves...should...have...made...the...gas...revolution....In....1952,....they....hit....in....the....Middle....East;....the....ratio....skyrocketed....to....42....to....1.....The...areas...of...the...greatest...unsatisfied...needs...are...ignored...or,...at...best,...get...stepchild...attention....Quantity....discounts.....

(1960).....The..irony..of..some..industries..oriented..toward..technical..research..and..development..is..that..the..scientists..who..occupy..the..high..executive..positions..are..totally..unscientific..when..it..comes..to..defining..their..companies..overall..needs..and..purposes...This..is..a..first..requisite..of..leadership,..for..unless..a..leader..knows..where..he..is..going,..any..road..will..take..him..there...Yet..a..lot..of..insane..notions..now..have..matter-of-fact..acceptancefor..example,..the..idea..of..100-ton..tubes..of..metal..moving..smoothly..through..the..air..20,000..feet..above..the..earth,..loaded..with..100..sane..and..solid..citizens..casually..drinking..martinisand..they..have..dealt..cruel..blows..to..the..railroads...The...executive...of...one...big...chain...announced...at...the...time...that...he...found...it...hard...to...believe...that...people...will...drive...for...miles...to...shop...for...foods...and...sacrifice...the...personal...service...chains...have...perfected...and...to...which...[the...consumer]...is...accustomed.2...As...late...as...1936,...the...National...Wholesale...Grocers...convention...and...the...New...Jersey...Retail...Grocers...Association...said...there...was...nothing...to...fear....Otherwise,....the....company....will....be....merely....a....series....of....pigeonholed....parts,....with....no....consolidating....sense....of....purpose....or....direction.....After...all,...who...was...more...pridefully...product...oriented...and...product...conscious...than...the...erstwhile...New...England...textile...companies...that...have...been...so...thoroughly...massacred?...The...DuPonts...and...the...Cornings...have...succeeded...not...primarily...because...of...their...product...or...research...orientation...but...because...they...have...been...thoroughly...customer...oriented...also....The....evidence....not....only....shows....that....oil....has....never....been....a....superior....product....for....any....purpose....for....very....long....but....also....that....the....oil....industry....has....never....really....been....a....growth....industry.....The...order...in...which...the...four...functional...areas...are...listed...also...betrays...the...alienation...of...the...oil...industry...from...the...consumer....

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